Cherin Choi grew up in Southern California, but her passion for the art of hair dressing took her around the globe from San Francisco to Seoul Korea and finally, the city of Los Angeles, where Cherin enrolled and graduated from the acclaimed Toni & Guy Hairdressing Academy. After her graduation, she continued her training as a colorist at the famous Neil George Salon located in Beverly Hills, California; it was here that Cherin refined coloring techniques that have allowed her to highlight healthy, fine hair with minimal damage, as well as take dark coarse hair to beautiful, blonde tones. In addition to natural hair coloring, Cherin is highly skilled in integrating creative color palettes into her highlighting techniques. Cherin also has expertise in hair extensions, specifically with sew-in wefts and tape-in hair extensions. It is her commitment to the mastery and exploration of her craft that sets her apart in the industry.